Every building has a soul. At Point Hotel, we enhance our guests' emotional comfort by infusing this soul with art.

Our projects, such as the "Password Istanbul" contemporary art collection curated by Beral Madra at Point Hotel Barbaros, featuring works by 26 artists including Nuri Bilge Ceylan and Okan Bayülgen, created for the hotel and exhibited continuously, fostering an emotional connection between our guests and the hotel, and Ara Güler's 232 photographs displayed throughout the hotel, inviting our guests to view Istanbul from a different perspective, exemplify the importance of art within our concept.

Whether it's an artist's conceptual work, a curator's conceptual selection, or a signed piece created in collaboration with an art institution... we develop concepts in our establishments that enrich the interiors with art and culture, adding meaning and value. Let us tell you a secret: we owe the success of Point Hotel's establishments in becoming an integral part of the city's cultural life to this approach.